Top Ten Email Signatures
An internet signature should do a few standard things: provide your name, position (if this is business related) and provide a few selected methods of contact. Anyone from senior business executives to internet personalities can have their own signature to reflect individual interests and areas of expertise. Just like anything on the internet, though, there are some right and wrong styles of email signatures.
1) The most basic formula for a signature is as simple as black and white; your name, your business position (again, if applicable), and basic methods of communication. This is recommended for the most basic users. Even the US government follows this basic formula.
2) Reminiscent for the flourishing handcrafted ink signature? Modern technology lets you capture that same individual script and transfer it onto an email template, making a blank email more personal.
3) Also gaining in popularity is the unspoken realm of signature art. For the most basic internet user, proportionate fonts can be cleverly used to build creative images and designs, making your own mark without any major technical and program savvy.
4) An effective email signature can serve as a mini advertisement, the equivalent of a business card. Not only does it reflect the style of your services, but impresses the level of your company’s abilities.
5) There is no reason you cannot include a little of your own hint of wit and humor. Such examples include: “(Not) sent from my iPhone”, and “Sent from iPhone-ignore typos.”
6) Some include a novel length deposition about methods of contact and links to online social networks. Please try to avoid this. Unless the information that you provide actually leads your contacts to useful information, the extensive information tends to be fluff.
7) To reflect their tech savvy or to attract attention to their signature information, some will paint their sign off in a rainbow palette of bright colors. Please, for the sake of vision, avoid this. Some color is desirable. Too much is unattractive.
8) There is a new sort of popular app promoting the individual internet personality and connecting businesses across the international seas: email stamps. Your choice can provide a link to your personal blog or to your personal networking streams for yourself or company. Not only is this a minimalist approach to an email signature, it is also a good way to gain subscribers by doing something you already do: send emails!
9) Including a personal logo or the logo of your company is alright. In fact, it can make your signature look more professional as a physical letter is through a private letterhead. Just like a business card, it helps people tie a brand image to your name.
10) Whatever you do, avoid lack of signature or no information at all. Doing so only confuses the recipient and leaves them scratching their head wondering where this random email came from.
There are myths about how you should write your email signature floating around on the internet. As a rule of thumb, compose signatures that are short, simple, and to the point. Consider these tips and examples carefully and create an email signature that suits your own purposes and reflects your personal business and or company.
