Unique and Creative Brochure Design Inspiration
A brochure is an effective and useful marketing tool used by firms as it tells the customer a lot about what the firm does. A company brochure is amongst the first few things that a customer gets his hands on, therefore firms need to be extremely cautious while designing it. Over the years, you must have come across numerous brochures; some grab your attention instantly, while others are too boring to even read. If a company brochure goes by un-noticed, it means that the company has missed a good opportunity to attract a potential customer. Therefore companies need to give serious attention to making their brochures attractive, eye-catching, and unique.
Designing a creative brochure can be a challenging task as it requires summing up the whole purpose of the business while making the brochure design as interesting as possible. Furthermore, brochure printing is costly, therefore firms need to keep that in mind too while experimenting with their creativity. In short, a brochure should be designed keeping the budget in mind and ensuring that everything that needs to be mentioned is done in a cost-effective creative manner. The information therefore needs to be brief yet precise providing all the intended information in a crisp and refreshing manner. Customers should not only be able to re-call the information provided but also associate it with the desired product or service.
When designing these ‘mini booklets’, numerous artistic things can be done in order to make your brochure unique. Changes can be made in the outlook, size, colours, typography, etc. The brochure size is an important determinant which needs to be carefully selected because it is not the quantity that will count but the quality of the information provided on the brochures that will make the impact. A picture says a thousand words, therefore it is also important to add visual impact in the form of pictures and/or graphs where needed.
Due to the recent advancements in the way companies are marketing their products, you can no longer rely on the conventional formats for brochures. The brochures today are far more creative and can grasp the attention of the existing as well as the potential customers. There is a wide variety of options available for us to choose from. An example of a recently popular design would be the 3-D versions which not only makes the brochure appealing to the eyes but also helps to achieve the intended purpose of captivating the targeted audience. These creative brochures are not just restricted to the traditional paper-back versions, infact nowadays these have been replaced by online leaflets which can be more cost effective and can reach a wider target audience.
Reproduced here under are some creative brochure design inspirations which will help you understand the concept better.