Before Apple released the iPhone, well-designed mobile software was a rarity. User interfaces were awkward and clumsy, and web and desktop software design was light years ahead. The iPhone changed all of this – with Apple’s obsessive focus on gorgeous design, people’s standards for what they expected out of their mobile device were raised.
Truly effective logos often put across the personality of the company that they represent. From Amazon’s professional but friendly logo to Apple’s crisp, minimalist and playful logo to Google’s full-of-colour design. But it can be extremely challenging to actually put together a logo that makes that personality obvious.