Author: Sarah G. Marques

Web Design Tips

Merging Content Strategy and Website Design: 4 Tips for Success

Since Google Panda and Penguin updates were implemented in 2011, one of the most common complaints I hear is “traffic to my website has practically halved”. The appearance of these algorithm updates has indeed revolutionised our perceptions of quality content and has brought about a stronger need for a streamlined content development process. The question is, how can we optimise the incorporation of content strategy into web design in the post-Panda age?